Waffle House restaurants have been named the official "Tour Breakfast and Coffee" of the 2006 Ford Tour de Georgia, North America's premier cycling event and rolling festival, for which Cumming is an official host city...
Waffle House restaurants have been named the official "Tour Breakfast and Coffee" of the 2006 Ford Tour de Georgia, North America's premier cycling event and rolling festival, for which Cumming is an official host city. As an official sponsor, the 24-hour restaurant chain will activate its sponsorship at over 300 restaurants across Georgia.
"Having a new and promotionally engaging partner like Waffle House is a huge boost for the Ford Tour de Georgia. Their support to our volunteer program, as well as hospitality services at all start locations is greatly appreciated. Personally, I couldn't think of a better way to start the race every day," said Chris Aronhalt, managing partner of Medalist Sports, the sports marketing agency licensed to operate the Tour.
Onsite activation includes participation in the Yellow Jersey Club, the official start Hospitality area of the Tour. Waffle House restaurants will serve a complimentary breakfast at all six Start Host Cities (August, Fayetteville, Chickamauga, Dalton, Blairsville/Union County, and Cumming). Ticket holders to this area, and race officials, will enjoy pastries, breakfast and lunch wraps, Minute Maid Orange Juice and Waffle House coffee. The Georgia-based restaurant company will also provide free coffee samples to spectators at the Start Line areas.
"Waffle House restaurants proudly support the communities in which we are located. Each restaurant supports local organizations and community events like the Ford Tour de Georgia. This event is a great promotional tool to showcase our restaurants across a large geographic area, and bring a taste of Waffle House to the event itself," said Pat Warner, VP Communications for Waffle House, Inc.
Waffle House restaurants plan to display official Tour posters in all Georgia restaurants and provide discount key fobs for the Ford Tour de Georgia, which will provide a discount on meals in the month of April to all 4,000 Tour volunteers. At the event, Waffle House restaurants will receive signage and exclusive rights to breakfast food and coffee service with the hospitality areas.
ABOUT WAFFLE HOUSE
Based in Norcross, Ga., Waffle House, Inc. started in 1955 in by Joe Roger Sr., and Tom Forkner. Associates have privately owned and operated the establishment since its inception. Waffle House restaurant has been a staple in the Georgia community for the past 50 years. Today there are more than 1,500 Waffle House restaurants in 25 states. For more information about Waffle House restaurants, please visit www.wafflehouse.com.
ABOUT THE FORD TOUR DE GEORGIA
The Ford Tour de Georgia is North America's premier, professional cycling event and rolling festival of community activities. The Tour is held annually in the spring with a varying route. It is sanctioned by the Union Cycliste Internationale (UCI) and USA Cycling (USAC) as a 2.HC rating (highest ranked event in North America), making the event one of the top stage races for elite athletes around the world. The 2005 Tour was won by Tom Danielson (USA) of the Discovery Channel Professional Cycling Team; champions from previous years include Lance Armstrong (USA) in 2004 and Chris Horner (USA) 2003. The Tour's official beneficiary is the Georgia Cancer Coalition (GCC). The Georgia Cancer Coalition and the Georgia Department of Human Resources are teaming up to bring the Live Healthy Georgia Expo to the finish cities of the 2006 Ford Tour de Georgia. The Live Healthy Georgia Expo includes a variety of interactive, health-focused booths, children's activities, food and fun activities for all ages. The Ford Tour de Georgia is owned by The Georgia Partnership for Economic Development (GPED) and is managed by Medalist Sports. Merchandise and the latest updates are available at the official website, www.fordtourdegeorgia.com.
ABOUT THE GEORGIA CANCER COALITION
The Georgia Cancer Coalition is an independent, 501(c)(3) not-for-profit organization located in downtown Atlanta. The Coalition was incorporated under the laws of the state of Georgia effective July 27, 2001. Both the Internal Revenue Service and the Georgia Department of Revenue have granted tax-exempt status to the Coalition. The mission of the Georgia Cancer Coalition is to reduce the number of cancer deaths in the state. In so doing, Georgia intends to become a national leader in cancer control by accelerating prevention, early detection, treatment and research. The Georgia Cancer Coalition brings together leading Georgia hospitals, universities, biotech firms, civic groups, non-profits, and government agencies to provide cancer research, prevention, detection, and treatment of cancer. The Coalition was created to coordinate cancer-dedicated expenditures from the State's share of the National Tobacco Settlement Trust Fund. The Coalition is registered as a Charitable Organization with the Secretary of State. The official website is www.georgiacancer.org.