Dent Wizard, the world leader in paintless dent removal, is proud to announce it has renewed its sponsorship with the Ford Tour de Georgia -- pedaling through Cumming on April 23rd -- for a second consecutive year...
Dent Wizard, the world leader in paintless dent removal, is proud to announce it has renewed its sponsorship with the Ford Tour de Georgia for a second consecutive year. New for 2006, Dent Wizard-branded captain's chairs will be used by professional cyclists after each day's stage race in a special area set aside for media interviews prior to the awards presentations. The winner of each stage (six in all) will autograph two of the captains chairs, and Dent Wizard will auction the limited-edition pieces after the Tour with all proceeds going to the Georgia Cancer Coalition, the official beneficiary of the Ford Tour de Georgia.
As part of its integrated activation program with the cycling event, Dent Wizard will conduct demonstrations of its paintless dent removal services in the Live Healthy Georgia Expo each day. The company will also utilize signage throughout the race route, including the official race headquarters, hotels, hospitality and Live Healthy Georgia Expo. At the finish line area each day, Dent Wizard will also showcase its brand with :30-second advertisements shown daily on the big screen television at each finish line, and special public address messages read by official race announcers.
"We are pleased to have Dent Wizard return for 2006 as a Signature Sponsor. With thousands of spectators in our Live Healthy Georgia Expo each day, this provides the perfect opportunity for Dent Wizard to engage spectators with their creative demonstration. They have found this event to be effective for connecting with consumers from all across the U.S.," said Chris Aronhalt, managing director of Medalist Sports, the sports agency licensed to operate the Ford Tour de Georgia.
ABOUT DENT WIZARD
Dent Wizard has been the leader in the development of Paintless Dent Removal technology since its establishment in 1983. A subsidiary of Manheim Auctions, Dent Wizard supplies PDR services to the automotive industry through its on-site services at auto auctions, rental companies and dealerships. The St. Louis-based company operates throughout the United States, Canada and Europe. For additional information visit www.DentWizard.com or call 800-DENT-WIZ
ABOUT THE FORD TOUR DE GEORGIA
The Ford Tour de Georgia is North America 's premier, professional cycling event and rolling festival of community activities. The Tour is held annually in the spring with a varying route. It is sanctioned by the Union Cycliste Internationale (UCI) and USA Cycling (USAC) as a 2.HC rating (highest ranked event in North America ), making the event one of the top stage races for elite athletes around the world. The 2005 Tour was won by Tom Danielson (USA) of the Discovery Channel Professional Cycling Team; champions from previous years include Lance Armstrong (USA) in 2004 and Chris Horner (USA) 2003. The Tour's official beneficiary is the Georgia Cancer Coalition (GCC). The Ford Tour de Georgia is owned by The Georgia Partnership for Economic Development (GPED) and is managed by Medalist Sports. Merchandise and the latest updates are available at the official website, www.tourdegeorgia.com.
ABOUT THE GEORGIA CANCER COALITION
The Georgia Cancer Coalition is an independent, 501(c)(3) not-for-profit organization located in downtown Atlanta. The Coalition was incorporated under the laws of the state of Georgia effective July 27, 2001. Both the Internal Revenue Service and the Georgia Department of Revenue have granted tax-exempt status to the Coalition. The mission of the Georgia Cancer Coalition is to reduce the number of cancer deaths in the state. In so doing, Georgia intends to become a national leader in cancer control by accelerating prevention, early detection, treatment and research. The Georgia Cancer Coalition brings together leading Georgia hospitals, universities, biotech firms, civic groups, non-profits, and government agencies to provide cancer research, prevention, detection, and treatment of cancer. The Coalition was created to coordinate cancer-dedicated expenditures from the State's share of the National Tobacco Settlement Trust Fund. The Coalition is registered as a Charitable Organization with the Secretary of State. The official website is www.georgiacancer.org.
ABOUT GDEcD
The Georgia Department of Economic Development (GDEcD) is the state's sales and marketing arm, the lead agency for attracting new business investment, encouraging the expansion of existing industry and small businesses, locating new markets for Georgia products, attracting tourists to Georgia, and promoting the state as a location for film, video and music projects, as well as planning and mobilizing state resources for economic development. For more information about visiting Georgia, the state's newly redesigned website is a helpful and interactive resource -- www.georgia.org.