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Internet Advertising Continues Growth Trend
Published Dec 23, 2005
(Updated Dec 26, 2006)
JMP Securities’ recent study shows that the Internet advertising market is still growing, and at an unbelievable rate.
JMP estimates growth to be 25% every year for the next five years in the advertising market, something which shows amazing potential for websites based entirely upon advertisement profits. The market should grow from the current $26.4 billion this year to an incredible $33.2 billion in 2007.
“We expect large-budget advertisers to continue shifting an increasing percentage of their traditional ad budgets to the Internet,” told a JMP analyst to CNet News.
In the last two months, Americans spent almost $20 billion dollars buying goods on the Internet, with no sign of slowing down.
Yahoo! and Google will be the Internet’s largest sites to immediately benefit from such advertisement growth; however, sites like eBay (which markets via advertisements, and acts as an advertisement post of it’s own) are expected to grow significantly over five years.
Yahoo! currently shows over 100 million unique visitors to it’s website every month, with MSN (90 million) and Google (85 million) tagging close behind.
Source: BetaDot.com
