Most people don't base their decision of purchasing a home solely on location and price. They usually bond emotionally with a home they choose, and that generally happens the very first time they see it. By carefully creating that immediate "first impression," you can dramatically increase your property's value and selling power.

That's where a company called First Impressions can help. Their goal is to prepare the listing for agents, in conjunction with their homeowners. Professionals from First Impressions visit the property to be sold and create a visual image to best suit the style of the home in order to achieve the highest market value. This is called "staging" a home and is a pretty savvy marketing tool. Research reveals that staged homes sell 32% faster than non-staged homes...and for 3-10% more.

Here's how it works. First Impressions professionals give the seller a detailed room-by-room assessment and suggested enhancements to create an environment that will be most desirable to buyers. This may include cleaning services, de-cluttering and neutralizing, followed by rearranging furnishings and utilizing accessories.

First Impressions can implement their suggestions by locating contractors for repairs and improvements in preparation for an agent's marketing plan. And should the homeowner decide to make their own improvements, they will have been provided with a "suggestion list," which will prove to be a valuable tool.

There are several packages to accommodate different budgets, and First Impressions can offer consultations for a nominal fee. Please contact Barbara Piccolo at (678) 770-3263 or brpiccolo@msn.com, or Denyse Hunt at (678) 557-8694 ormailto:denysehunt@bellsouth.net for more information.

www.firstimpressionsatlanta.com